Phone makers need to stop using Hollywood directors to promote their cameras

Not everyone who buys a $1,000 phone has lighting equipment, boom poles, camera cages, dramatic background music, supporting casts...

Phone makers need to stop using Hollywood directors to promote their cameras

Not everyone who buys a $1,000 phone has lighting equipment, boom poles, camera cages, dramatic background music, supporting casts...

There's a bit of a problem in the mobile industry. 

Scratch that. There's a big problem in the mobile industry.

When was the last time you used your smartphone to film a movie? Never? Well, that makes two of us.

But phone makers are continuing to promote their smartphone cameras with award-winning film directors, which, from a marketing standpoint, makes more sense than either of us shooting a movie with a smartphone. 

People see how capable these smartphones are. People pay the big bucks to reap the advertised benefits.

If you're starting to catch my drift, no, I'm not just talking about Samsung's recent collaboration with decorated film director Ridley Scott to promote the new Galaxy S23 Ultra.

Xiaomi, Sony, and Apple are just as guilty of glorifying smartphone video features by displaying them through the lenses of those who have spent decades mastering the craft.

The problem with all of this is that filmmaking is not as simple as whipping out your smartphone and hitting the record button.

Every single one of these "Shot by Insert phone brand here" films goes through rigorous production processes that most consumers will likely never replicate. I'm talking lighting equipment, specialized lenses, stabilizers, paid actors, location scouters, post-production editors, the list goes on.