Pamela Anderson Fronts Proenza Schouler’s New Campaign, Linda Evangelista Covers V, W’s Best Performances, Rosie Huntington-Whiteley For Alo, And More!
Pamela Anderson is Proenza Schouler’s new muse She was a front row fixture at NYFW in September, and now Pamela…

Pamela Anderson is Proenza Schouler’s new muse
She was a front row fixture at NYFW in September, and now Pamela Anderson is adding another feather in her cap as the star of Proenza Schouler’s Spring 2024 campaign. The ’90s icon recently swore off excessive hair and makeup too, since her trip to Paris Fashion Week last fall and subsequent red carpet appearances, and this marks her first high fashion campaign showcasing her all-natural, effortless look. For the imagery, which was captured by Davit Giorgadze, Anderson, 56, is styled by Thistle Brown in memorable pieces from the runway including a cut-out satin ribbon dress, acid bleached boyfriend jeans, sharp tailoring, toe-ring sandals, and a funnel-neck nylon anorak. Of her decision to eschew traditional beauty standards expected of celebrities, the animal rights activist and mom-of-two recently told French Vogue, “I didn’t come to Paris Fashion Week and think, ‘I’m not going to wear any makeup.’ I don’t know, something just came over me. I was dressing in these beautiful clothes and I thought I don’t want to compete with the clothes. I’m not trying to be the prettiest girl in the room. I feel like it’s just freedom, it’s relief. I don’t have a stylist, I don’t have a glam team. I’m just kind of doing this freestyle!” See the newly-unveiled Proenza Schouler campaign, below, and shop/pre-order the collection from today.