Fashion Influencers Flock to Cider's Holiday Pop-Up in Soho

Influencers, editors, content creators, models, and more hot footed it to Soho last night to gather at the Cider pop-up…

Fashion Influencers Flock to Cider's Holiday Pop-Up in Soho

New York's trendy Soho neighborhood was abuzz with fashion and festivity last night as Cider, the fast-rising social-first fashion brand, hosted a pop-up event to celebrate the holiday season.

The event, held at Cider's Howard Street location, attracted a who's who of the fashion world, including influencers, editors, content creators, and models. Among the guests were Aqua Parios, Severine Keimig, and Isabella Fonte, all sporting pieces from the specially curated holiday edit by celebrity stylist Mimi Cuttrell.

Cuttrell, known for her work with top celebrities, was on hand to talk attendees through her picks, which included a mix of party-ready dresses and cozy loungewear. The edit, available now at the pop-up and online, features 25 pieces suitable for warm weather climates, many of which are also available in Cider's Curve assortment.

The night wasn't just about fashion. Guests enjoyed festive catch-ups, delicious tequila cocktails by Teremano, and an energetic DJ set. The store's numerous Instagrammable moments, including sky-blue fuzzy walls and vibrant faux fur hats, provided plenty of opportunities for selfies and social media posts.

The event's guest list was a veritable who's who of the fashion scene. It included Mariah Strongin, Nikki Kynard, Bailey Taylor, Francesca Vuillemin, Bibhu Mohapatra, Karina Bik, Severine Keimig, Emely Moreno, Matthew Cancel, Ysaunny Brito, Greivy, Morgan Mackenzie Evans, Yayis Villarreal, Elizabeth Lake, Sofia Belhouari, Alex and Keytt Lundqvist with their daughter Karolina, and many more.

Cider's holiday pop-up is a must-visit for anyone looking for stylish and festive pieces to add to their wardrobe. With its curated selection of party-ready dresses, cozy loungewear, and trendy accessories, it's the perfect place to find something for everyone on your list.

So, if you're in New York City, be sure to head down to Cider's Howard Street pop-up before it closes!

Here are some additional details that you may find interesting:

    • The Cider pop-up is open until January 15th.

    • The holiday edit is available online and in-store.

    • Many of the items in the edit are available in Cider's Curve assortment.

  • For more information about Cider, please visit their website or social media channels.