Laptops, Smart TVs not user-friendly, flip-style foldable phones are in vogue, feel women: Study
Tech companies to better cater to the unique preferences and needs of female consumers, a new study by Techarc has found. The study found that women feel laptop makers don't cater to their specific needs, while smartphone makers need to come up with better customisation options
prativad 
With technology integrating into practically all aspects of our lives, it seems that modern-day technology is not designed to be user-friendly; instead, they are complicated to use and not user-friendly at all, at least most women in India feel so.
Women feel that laptop makers haven’t catered to their needs.
A recent survey by Techarc, an analytics and consultancy firm working with automobiles and emerging technologies, has highlighted a major gap in how tech products resonate with women.
Released on the eve of International Women’s Day, the study shed light on the need for tech companies to better cater to the unique preferences and needs of female consumers.
The survey, conducted among 1,150 women across the country, provides insights into women’s expectations regarding tech products. Of these, about 650 were working professionals, whereas 500 of them were homemakers.
