Facebook and Instagram Introduce Support for Seamless Shopping via Amazon: How it Works
Facebook and Instagram now allow users to make purchases via Amazon without leaving the apps.
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Facebook and Instagram recently added support for the ability to make purchases via Amazon without leaving the social networking apps. The seamless shopping experience on Meta's apps is reportedly part of a new partnership with the e-commerce giant that will allow customers to connect their shopping and social networking accounts, allowing them to choose an item and complete the purchase process inside a window on the Facebook or Instagram apps. The feature is currently available to Amazon customers in the US.
Spotted by Disruptive Digital CEO Maurice Rahmey, the new Meta-Amazon partnership creates a new closed loop shopping experience and allows users to make purchases for products listed on Facebook or Instagram and then complete the entire checkout process from a popup view inside the app. Rahmey shared a screen recording of the process that shows how a purchase can be completed within a few taps on Facebook.
