New Verticals at Media Companies, Celebrity Launches Fertility Podcast, and More Industry Moves

This week’s Daily Media top hires, departures, promotions, and new representations… 1. The Guardian US has launched a new lifestyle…

New Verticals at Media Companies, Celebrity Launches Fertility Podcast, and More Industry Moves

  • The Guardian US has launched a new lifestyle and wellness vertical, Well Actually, led by Lifestyle and Wellness Editor Estelle Tang, Head of Narrative Jessica Reed, and Lifestyle and Wellness Reporter Madeleine Aggeler. Columnists include Jessica Defino, Elle Hunt, and Shayla Love.
  • TheWrap has launched TheWrapStyle, a new vertical focused on entertainment, fashion, and art. Rachel Marlowe is now editor of TheWrapStyle’s weekly newsletter, and Michaela Dosamantes is now fashion and visual content director for TheWrapBook, a biannual book about Hollywood and style launching in February 2024.
  • Media and tech industry veteran Edward Padron has joined The Lede Company as vice president, brand.
  • Brendan McEntee has been promoted to global director of PR at ESPRIT.
  • Erin Brown O’Rourke has been named director of marketing and public relations at Sisley Paris.
  • Alexandra Sanchez has joined FYI Brand Group as a senior account executive.
  • Sofia Sadim has joined Agentry PR as a showroom coordinator.
  • Kathryn Hamed, formerly a senior account executive at Agentry PR, has left the agency to pursue styling and creative direction full time.
  • Claire Wesselkamper has joined SHADOW as a junior account executive in the spirits division.
  • Fertility clinic CCRM and celebrity Whitney Port have launched a six-episode podcast series called Fertility FM on the Dear Media network. Each week, Port will sit down with CCRM Fertility doctors and creators, such as Chriselle Lim and Pia Baroncini, to discuss fertility-related topics such as IVF, egg freezing, financial planning, LGBTQ family planning, and more.
  • Former Fairchild Media EVP and Sourcing Journal founder Edward Hertzman has launched Athletech News, a business-to-business media company focused on the fitness and wellness industry.