Skims Launches Men's Underwear
Over the past four years, Skims has changed the shapewear game and positioned itself as a leader in the underwear category. Now, it's expanding its reach into a whole new demographic: men. Skims' first foray into menswear boasts the same breathable and soft fabrics used in the ...Continue reading
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Skims, the popular shapewear and underwear brand founded by Kim Kardashian, is expanding into menswear with a new collection launching October 26.
The collection includes briefs, boxers, T-shirts, and more, all made with the same breathable and soft fabrics as Skims' womenswear products. Prices range from $16 to $52.
The Skims Mens collection is divided into three categories: Cotton, Stretch, and Sport. The cotton options are similar to Skims' best-selling underwear for women, while the stretch collection is designed to cling to the body and shape of the wearer. The sport options are made specifically to be worn under workout clothing and use compression layers to aid performance.
Skims Mens is a significant expansion for the brand, which has been exclusively focused on womenswear since its launch in 2019. However, the move is not surprising, given the growing popularity of gender-neutral fashion and the increasing demand for comfortable and stylish underwear for men.
The Skims Mens collection is expected to be a hit with consumers, as it offers the same high-quality products and innovative designs that Skims is known for.
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