Linda Wells To Helm New Air Mail Beauty Spinoff, The Top 100 Influencers & Entrepreneurs Influencing Right Now, New BUTT Is Here, And More!

Graydon Carter and Linda Wells launch Air Mail Look  It’s been a big week for the OG editors (ICYMI: Jane…

Linda Wells To Helm New Air Mail Beauty Spinoff, The Top 100 Influencers & Entrepreneurs Influencing Right Now, New BUTT Is Here, And More!

It’s been a big week for the OG editors (ICYMI: Jane Pratt is back with a new site). Today, Graydon Carter’s Air Mail announced its launching a beauty title—the first expansion since the subscription-based digital publication began in 2019. Titled Air Mail Look, the new venture will be helmed by Linda Wells and will be published on the first Friday every month. Wells, the founding editor of beauty bible Allure, has been a contributing columnist to Air Mail since 2021. Readers can expect a mix of investigative reporting and hot takes on everything in the beauty and wellness realm; from makeup, skin care, fitness, and sex to sleep and mental health. (Wells’ current widely-read column will still appear weekly in Air Mail too.) “The audience for beauty used to be very specific. And now it’s Silicon Valley billionaires trying to bio-hack their way into a long life and flat abs. Everybody seems to be engaged in this subject in some way or another,” Wells said. She added: “When I started Allure, the reporters who wrote about the launch said, ‘How are they going to fill an issue every month with this narrow subject?’ It’s only gotten bigger, and it’s only gotten broader. Once we thought beauty was makeup and hair and skin care. Now it’s wellness, it’s lifestyle, it’s behavior, it’s culture. And all of those things, when they collide, make for very lively reading and reporting. It’s a very vital subject in a really literal way because it’s really about living.”