CAIT seeks a fine of ₹10 lakh against him for misleading advertisements on Amitabh Bachchan and Flipkart

CAIT seeks a fine of ₹10 lakh against him for misleading advertisements on Amitabh Bachchan and Flipkart

The All India Chamber of Commerce has filed a complaint with the Central Consumer Protection Authority (CCPA), Ministry of Consumer Affairs, alleging that Flipkart and its brand ambassador Amitabh Bachchan misled the public with their recent advertisements.

The complaint alleges that the advertisement has made false and misleading statements about the prices of mobile phones on Flipkart. CAIT argues that the advertisement violates Section 2(47) of the Consumer Protection Act including unfair trade practices, misleading advertising and false and misleading facts

CAIT national president B C Bhartia and general secretary Praveen Khandelwal said in the complaint that Flipkart was misleading the public about mobile phone prices by using the words "lowest price" and "best deals". They alleged that the ad was "grossly inaccurate, malicious, misleading and exploitative."

Bhartia and Khandelwal demanded that the CCPA issue directions to Flipkart to immediately stop the advertising and compensate the portal. A fine of ₹10 lakh has also been sought against Amitabh Bachchan under Section 89 of the Act.

The CCPA is yet to make an order on the complaint. However, if the CCPA finds that Flipkart and Bachchan violated the Consumer Protection Act, they could be fined up to ₹25 lakh.