Microsoft taps Samsung to challenge Google and Apple in mobile
Microsoft vice president Jonathan Tinter testified in the Department of Justice antitrust trial against Google, revealing that Microsoft tried to persuade Samsung to use Bing as the default search engine on its smartphones. Despite Microsoft's efforts, Samsung executives refused to make the switch due to their partnership with Google.
When Microsoft sought help from Samsung to take on Google and Apple
In 2013, Microsoft was struggling to compete with Google and Apple in the mobile market. The company's Windows Phone operating system was failing to gain traction, and its Bing search engine was a distant third behind Google Search.
In an effort to turn things around, Microsoft reached out to Samsung, the world's largest smartphone maker. Microsoft wanted Samsung to make Bing the default search engine on its Android phones.
Samsung executives were initially receptive to the idea. They saw an opportunity to reduce their reliance on Google, which was also a competitor in the smartphone market.
However, after careful consideration, Samsung decided to decline Microsoft's offer. The company was concerned that switching to Bing would alienate its customers, who were already familiar with Google Search.
Samsung also worried that Microsoft would eventually try to force it to adopt other Microsoft products, such as Windows Phone and the Office suite.
In the end, Samsung decided to stay with Google Search. This was a major blow to Microsoft's ambitions in the mobile market.
Microsoft's failure to get Samsung on board with Bing is a reminder of the challenges that companies face when trying to compete with Google and Apple. These two tech giants have a dominant position in the mobile market, and it is very difficult for other companies to break in.
Microsoft has continued to try to compete with Google and Apple in the mobile market, but it has not been very successful. Windows Phone is now defunct, and Bing is still a distant third behind Google Search.
It remains to be seen whether Microsoft will ever be able to catch up to Google and Apple in the mobile market. However, the company's failure to get Samsung on board with Bing was a major setback.